Zola
Now We Want To Party
Film
Experience
Partnerships
PR
We broke Zola out of its picture-perfect wedding bubble and repositioned it as the voice of modern love, not just on the big day but all the moments that make love real.
The Problem
Modern couples didn’t see themselves in Zola’s flawless wedding-day imagery. Without emotional relevance in the early stages of love, Zola wasn’t top of mind when it came time to plan.
The Solution
Now We Want to Party reframed Zola as the brand that gets modern love in all its forms. By showing up in the unfiltered moments that matter just as much as the big day, Zola built an emotional connection that started well before “I do.”
The Results
+14% sales lift
214M impressions