Our story

Schaaf was founded in 2023 by Kendra Schaaf after two decades inside ten agencies.

Across holding companies and independents alike, one pattern repeated: strategy and creative ambition rarely coexist at full strength. Some agencies protect the brief but dilute the idea. Others chase spectacle without building durable brands.

Schaaf was built to eliminate that tradeoff.

We are a senior-led, independent agency grounded in rigor and driven by creativity. Our model combines the strategic depth of the largest networks with the speed, efficiency, and accountability of a focused team.

Why us

  1. 01We are senior-led.
  2. 02We build only what drives impact.
  3. 03We balance strategic rigor and creative ambition.
  4. 04We prioritize clarity over theater.

Who we're for

Schaaf is built for ambitious people that value substance over spectacle. We do our best work with marketers who:

  1. 01Seek clarity before creativity
  2. 02Respect rigor and craft
  3. 03Welcome thoughtful challenge
  4. 04Aim to build enduring brands, not temporary noise

Kendra Schaaf

FOUNDER & CEO

Lauren Laser

CHIEF STRATEGY OFFICER

Dylan Neuhaus

PARTNER