Fera Pets
We Were Made For This
Brand Strategy
Communications Strategy
Creative Platform
Film
Social
Digital
Experiences
We partnered with General Mills to launch the first-ever brand campaign for pet supplement brand Fera Pets, and created a platform rooted in its authentic understanding of pets and the people who love them.
The Problem
The pet supplement market is noisy, packed with opportunistic startups that leave pet owners unsure who to trust. Fera Pets is different: founded by a veterinarian and pet acupuncturist, every product is crafted with care and backed by science. The challenge? Make that credibility impossible to miss.
The Solution
We Were Made For This is a declaration of purpose that spotlights the natural bond between who we are and the role we play in our pets’ lives. Anchored by a 30-second anthem and 15-second product spots, the campaign showcases hero supplements like Hip & Joint Chews and Mushroom Powder. Running across digital, social, audio, and events, it celebrates the care, science, and commitment that make Fera — and its customers — truly made for this.